Senior strategy expertise for businesses that need clear direction and a genuine partner to grow.
Most companies don't fail because they lack effort.
They fail because they lack structure.
I am a marketing and strategy professional with over two decades of experience in the medical devices and pharmaceutical industries, with senior roles in global healthcare companies across Latin America and Europe.
I have led multi-country marketing strategy across five countries simultaneously, managing product launches, market research, market access programmes, cross-functional teams, and P&L in some of the most complex and competitive commercial environments you can work in.
A significant part of my career was spent in institutional marketing environments where traditional advertising simply was not an option. You have to build relationships with the right stakeholders, deliver the right message to each one, and find ways to grow the market itself rather than just compete for a piece of it.
Now based in Vienna, I work with small and mid-sized businesses as a strategic partner — genuinely invested in their growth.
View full experience on LinkedInYou will know exactly where you stand, where you are going, and why every decision connects to your business growth. No ambiguity. Just a clear path forward.
I work alongside you, not above you. Your challenges become my challenges. I stay involved, accountable, and focused on what actually moves your business forward.
Strategy connected to commercial outcomes, not just activity. Everything we build together is measured against one question: is it growing your business?
Twenty years across multiple countries and industries gives you a strategic view that goes beyond your immediate category and competitors. Experience that travels.
From understanding your market to reaching the right people with the right message, I partner with you across the full spectrum of marketing strategy and commercial execution.
A clear, structured marketing strategy aligned with your business objectives. Annual planning, budget allocation, and a roadmap that connects every activity to a commercial outcome.
Deep, structured research into your market: customer behaviour, competitor positioning, trends, opportunities, and threats. Strategy built on evidence is strategy that holds.
Every stakeholder has different needs and a different decision-making logic. I identify who matters most, map their priorities, and develop a tailored approach for each.
Launching a new product, entering a new market, or repositioning your brand? I build the full commercial strategy so you enter the market with clarity and confidence.
I help you define a positioning that is genuinely differentiated, develop the messaging architecture, and ensure every touchpoint tells a consistent, compelling story.
Your dedicated marketing partner on retainer, available for decisions, strategy reviews, and commercial guidance. Senior experience without the full-time overhead.
Before any campaign runs or message is crafted, I help you define where you are going, who you are talking to, and why your offer matters.
I bring structured market research skills developed across complex, data-intensive industries. Understanding your market deeply is what separates good strategy from guesswork.
I identify who matters, understand what drives them, and help you build the relationships and messaging that move them to action.
Tactics without strategy is noise. I bridge both, ensuring marketing activity is always connected to the bigger commercial picture.
I help you find and defend a positioning that is credible, differentiated, and built to last.
I stay involved, adjust as the market changes, and measure success by the growth of your business, not the length of my presentation.
Strategy is the only thing that compounds.
Every engagement starts with listening. Your market, your customers, your constraints, your ambitions. No assumptions.
Identify what is working, what is not, and why. Most marketing problems have structural causes. We find them before recommending solutions.
A clear strategy with defined priorities, messaging, and execution logic. Practical and tailored. Not a generic framework applied to your situation.
Strategy is only valuable when it is executed. I stay involved as your partner, guiding, adjusting, and ensuring the plan stays connected to real business outcomes.
If you are a business owner or founder who knows marketing matters but is not sure where to start, I would love to hear about your business. I am not here to sell you a service. I am here to understand your situation and see how I can genuinely help. No commitment required.
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